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MAR 5730 Web Analytics and SEO

Web Analytics and SEO allow companies to achieve sales targets and overall business objectives. By tracking online visitors and analyzing their activities, marketers can refine their keyword strategies, and optimize digital properties to increase time on site and conversion rates. This course prepares students to effectively drive and measure web traffic using a variety of digital platforms. They will also explore how to aggregate and analyze data from different sources to make actionable recommendations.

Credits

3