ENT 2210 Direct Marketing

Selling directly to the consumer or business entity. Examines various aspects of direct marketing such as the use of catalogs, mail order, mailing-list selection, TV, radio, print, and telemarketing. Focuses on the management utilization of direct marketing strategy and implementation. Prerequisite(s): MAR 1001/MAR 1001H. Crosslisted with MAR 2210.

Credits

3