ENT 2260 Navigation E-Commerce: From Concept to Conversion

This course provides an in-depth understanding of e-commerce fundamentals, strategies, and best practices. Students will learn how to create, launch, and manage successful online retail businesses, covering topics such as e-commerce platforms, digital marketing, customer experience, logistics, and legal considerations. Prerequisite(s): ENT 1020 or MAN 1020; and MAR 1001.

Credits

3