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MAR 2374 Strategic Planning of the Communication Process

What is strategy and its role in integrated marketing communications? Through lecture and hands on experience, students learn to make strategic decisions about marketing and IMC mix elements and plans, based on corporate strategy, competitive and market analysis and research interpretation. Prerequisite(s): MAR 1001and ENT 1020/H or MAN 1020/H. Crosslisted with ENT 2374.

Credits

3