Skip to main content

Print this page

Catalog Search

Search Options

Contents

About
University Policies
Undergraduate Programs
Graduate Programs
Benjamin N. Cardozo School of Law
College of Dental Medicine
Pathways Programs
Partnerships with Other Universities
Courses
- ACC - Accounting
- AIM - Artificial Intelligence & Machine Learning
- AIM Artificial Intelligence and Machine Learning
- ART - Art (UM)
- ARTS - Art (UW)
- BBLE - Bible (UW)
- BIB - Bible (UM & GR)
- BIBL - Bible (UW & GR)
- BIMS - Biomedical Science
- BIO - Biology (UM)
- BIOE - Bioethics
- BIOL - Biology (UW)
- BLW - Business Law
- BTM - Biotechnology Management
- BUS - Business & Management
- CHE - Chemistry (UM)
- CHEM - Chemistry (UW)
- COM - Computer Science (UM & GR)
- COMP - Computer Science (UW)
- CSD - Communication Sciences & Disorders
- CYB - Cybersecurity
- DAV - Data Analytics & Visualization
- DENT Dentistry
- ECO - Economics (UM)
- ECON - Economics (UW)
- EDU - Education
- EDUC - Education (UW)
- EEX - Exceptional Education
- ENG - English (UM)
- ENGL - English (UW)
- ENT - Entrepreneurship
- FIN - Finance
- FNL Foreign Language (UM)
- FNLG Foreign Language (UW)
- FYS - First Year Seminar
- FYSM - First Year Seminar
- FYSW - First Year Seminar
- FYWR - First Year Writing
- HAL - Halakhah (UM & RIETS)
- HEB - Hebrew (UM & GR)
- HEBR - Hebrew (UW)
- HES - Hebrew Studies (UM)
- HIS - History (UM)
- HIST - History (UW)
- HLTH - Health
- HOL - Holocaust and Genocide Studies
- HON - Honors (UM)
- HONR - Honors (UW)
- HUM - Humanities
- IDS - Information & Decision Science
- INDS - Interdisciplinary Studies (UW)
- INF - Information Systems
- JED - Jewish Education (UM)
- JEDU - Jewish Education (UW)
- JHI - Jewish History (UM & GR)
- JHIS - Jewish History (UW)
- JPH - Jewish Philosophy (UM & GR)
- JPHI - Jewish Philosophy (UW)
- JPHL - Jewish Philosophy (UW)
- JST - Jewish Studies (UM & GR)
- JTH - Jewish Thought (UM)
- JTP - Jewish Thought and Philosophy (UM & GR)
- JUD - Judaic Studies (UM)
- JUDS - Judaic Studies (UW)
- LAW - Law
- MAN - Management
- MANA - IP: Management
- MAR - Marketing
  - 1000-level
  - 2000-level
  - 3000-level
  - 4000-level
  - 5000-level
  - 6000-level
  - 7000-level
- MAT - Mathematics (UM & GR)
- MATH - Mathematics (UW)
- MGMT - Management
- MUS - Music (UM)
- MUSI - Music (UW)
- NES - Near Eastern Studies (UM)
- NUR - Nursing
- OTH - Occupational Therapy
- PAS - Physician Assistant Studies
- PFM - Psychology - Family & Marriage
- PHI - Philosophy (UM)
- PHIL - Philosophy (UW)
- PHY - Physics (UM & GR)
- PHYS - Physics (UW)
- POL - Political Science (UM)
- POLI - Political Science (UW)
- PSA - General Psychology
- PSC - Clinical Psychology
- PSH - Clinical Health Psychology
- PSM - Applied Psychology
- PSS - School Psychology
- PSY - Psychology (UM)
- PSYC - Psychology (UW)
- PUB - Public Health (UW)
- RE - Real Estate
- REA - Real Estate
- SCIE Science UW
- SEM Semitic Languages (UM)
- SEMI - Semitic Languages (UW)
- SOC - Sociology (UM)
- SOCI - Sociology (UW)
- SPAU - Speech Pathology and Audiology (UW)
- SPE Speech UM
- SPEE - Speech (UW)
- STA - Statistics (UM)
- STAT - Statistics (UW)
- SWK - Social Work
- TAL - Talmud (UM & GR)
- TALS - Talmudic Studies (GR W)
- TAN - Tanakh (UM)
- TAS - Talmudic Studies (GR)
- TAX - Tax
- THEA - Theater Arts (UW)
- TMG - Technology Management
- WMNS - Women's Studies (UW)
Administration
Research
Student Affairs
Jewish Life
Graduate Admissions
Undergraduate Admissions
Tuition and Financial Aid
Athletics
Resources and Services
Campus Safety
Campus Maps
Contact Us
Support YU
Compliance Information
Disclaimer

Catalog Links

MAR 3322 Advertising in the Digital Age

Theory and practical application of advertising in the digital age. Students will learn key principles including creative strategy, multi-channel strategic planning, digital technology platforms and apply the knowledge to create their own interactive advertising/marketing plan for a well- known brand. Prerequisite(s): MAR 1001.

Credits

3