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MAR 3796 Franchising, Licensing and Distributorship

Essential elements of franchising from the viewpoint of both franchiser and franchisee. Explore the franchising opportunities and their planning and implementation. Discussion of licensing and distributorship as viable business ventures. Prerequisite(s): MAR 1001, MAN 1020. (Crosslisted with ENT 3796/MAN 3796)

Credits

3